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EDEN HOUSING, INC. <br />SECTION 5 MARKETING PROGRAM <br />A. Commercial Media Past experience gained through development of <br />rental housing for the elderly, physically handicapped and families as <br />well as various types of homeownership has revealed that extensive <br />newspaper coverage has surrounded each Eden development. Due to press <br />coverage, Eden Housing received over 1200 applicants for Eden Lodge <br />(143 units of senior housing), 1100 applicants for Eden Issei, (100 <br />units of senior housing), 200 applicants for Olive Tree Plaza (26 <br />units of physically handicapped), 110 applicants for La Solana (58 units <br />of HUD 235 homeownership) and 150 applicants for La Lolanita (6 units <br />of self -help sweat equity homeownership). <br />To target families, specifically, Eden Housing, Inc., Property Management <br />Services (EHI /PMS) will notify individuals on the following lists: <br />1. Eden Housing Mailing List of Senior households <br />2. Alameda County Housing Authority <br />3. Waiting list for Kottinger Place <br />4. Waiting List for Pleasanton Greens and Pleasanton Gardens <br />In addition, EHI /PMS will send informational letters to appropriate <br />agencies representing the community. <br />EHI /PMS will also submit press releases to the following .local <br />newspapers: <br />The Valley Times <br />127 Spring St. <br />Pleasanton, CA 94566 <br />Ph: 415/462 -9260 <br />The Tri- Valley Herald <br />P. 0. Box 43000 <br />Livermore, CA <br />Ph: 415/447 -2111 <br />ATTACHMENT TO 935.2 <br />AFFIRMATIVE MARKETING PLAN <br />Willow Glen <br />CA 031 HG 701 <br />The Daily Review <br />116 W. Winton Ave. <br />Hayward, CA 94544 <br />Ph: 415/782 -3326 <br />The Oakland Tribune <br />409 13th Street <br />Oakland, CA 94612 <br />Ph: 415/645 -2000 <br />In addition to newspapers, EHI /PMS will also contact local radio <br />stations, that previously ran Public Service Announcements for Eden <br />Housing developments that gernerated many applicants. In particular, <br />EHI /PMS will contact: KDEA, KFRC, KSAN, KSOL. <br />B. Brochures, etc. EHI /PMS does not anticipate the use of formally <br />designed brochures to advertise Willow Glen. The rent levels for all <br />the units not exceeding the Section 8 Fair Market Rents, leads us to <br />believe that we will not have any problems in finding applicants through <br />the Alameda County Housing Authority, media advertising or mailing and <br />waiting lists. <br />