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4. ESA Team Qualifications and base year recalculation policy, establishing emissions trends, and setting emissions reduction targets. Our CAP development experience includes analysis of GHG reduction measures in all major categories typically included in local government CAPs: Transportation and Land Use; Energy Conservation; Renewable Energy and Alternative Fuels; Water Conservation; Green Building; Municipal Infrastructure; Waste Reduction, Recycling, and Composting; City Purchasing; Education and Outreach to Businesses and Residents; and Emissions Offsetting. The ESA Team has experience with development of Transportation Demand Management (TDM) programs. TDM is a general term for strategics that result in more efficient use of transportation resources, ensuring that specific strategies are complementary and coordinated, for maximum effectiveness. TDM programs typically include strategies and measures for improved transport options (e.g., shuttle service, Park & Ride, or bike /transit integration); incentives to use altemative modes and reduce driving, and parking and land use management. Greenhouse Gas Accounting ESA staff have extensive experience with all major accounting protocols, including those of the CCAR, TCR, WRI/WBCSD, Local Governments for Sustainability (ICLEI), California Air Resources Board (CARB), Intergovernmental Panel on Climate Change (IPCC), and others. ESA staff have developed or verified GHG inventories for a wide variety of clients in local government, public transit, ports, solid waste management, manufacturing, chemicals, semiconductors, higher education, food and beverage, oil and gas, construction, and engineering. ESA is a reporting member of the C:CAR and TCR, and is registered with CCAR as a Technical Assistance Provider to develop GHG emission inventories. ESA is experienced with calculation -based methodologies using activity data and published emission factors, as well as acceptable alternative approaches that utilize proxy data, data extrapolation, and comparable facilities to estimate emissions. We also have experience using third -party modeling programs and spreadsheets to estimate emissions and emission reductions, including EMFAC, URBEMIS, CACP, CCAR, WRI /WBCSD, LandGEM and WARM. ESA staff have specific emissions quantification experience that includes (but is not limited to) the sources outlined in the following categories: Facilities. Direct and indirect emissions associated with office buildings, hospitals, police and fire stations, port facilities, university campuses, • 4-8 City of Pleasanton Climate Action Plan