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• 5 ° 225 Bush Street www.esassoc.com / .+ Suite 1700 San Francisco, CA 94104 415.896.5900 phone 415.896.0332 fax January 25, 2010 Daniel Smith, Director of Operations Services City of Pleasanton City Clerk Office P.O. Box 520 123 Main Street Pleasanton, CA 94566 Subject: Proposal to assist the City of Pleasanton with the preparation ofa Climate Action Plan Dear Mr. Smith: ESA is pleased to submit this proposal to the City of Pleasanton (City) for preparation of a Climate Action Plan (CAP). We are very excited at the prospect of working with the City on a proactive, comprehensive response to the imminent threat of global climate change. As one of the Bay Area's leading environmental consulting firms, ESA has developed strong skills and has accumulated important experience in climate change science, policy, and program development. Our engineers and scientists are skilled in modeling greenhouse gas (GHG) emissions from a variety of sources and at all scales, and are adept at projecting the efficacy of GHG reduction strategies and carbon sequestration projects. We have experience in the development of municipal policies and programs for emissions reduction, including land use and transportation planning, water and energy conservation, and waste management. We have assembled for our proposal a team of locally -based industry leaders who have extensive experience developing CAPs and associated services for Bay Area communities and beyond: Town -Green is a valued partner dedicated to sustainable community planning and urban design with whom we recently worked on the Martinez CAP; KEMA is a well - established firm of specialists in energy management and efficiency; and Fehr & Peers is a transportation firm with a focus on sustainable transportation measures supported by traffic analysis, demand forecasting models, and transportation mode shift models. We feel that we have assembled the right mix of professionals to develop a CAP for Pleasanton that includes a detailed roadmap for emissions reductions, with a list of measures prioritized by cost - effectiveness and by the ability of the City to control and implement those measures. We are also proposing that the CAP be used to address many of the concerns the Attorney General has with your General Plan, by including "smart growth" measures that are consistent with General Plan policies while providing a clear path to emissions reduction required by the state of California. To keep the team on schedule and on budget, our management team is spearheaded by Dan Sicular. Dan has spent the past 20 years assisting California state and local agencies with development and implementation of programs and policies that redirect institutions and individuals toward more sustainable practices. Dan has more than 20 years of consulting experience in waste prevention, recycling, composting programs, climate change, and habitat restoration for threatened and endangered species. He has managed several large and complex Environmental Impact Reports (EIRs), using the CEQA process to explore alternatives and measures to reduce project impacts and increase environmental benefits. He works closely with ESA's biologists, atmospheric scientists, geologists, hydrologists, and planners and has a broad understanding of these disciplines, enabling him to serve as both a synthesizer of information from diverse fields and as a translator of technical and scientific