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Pleasanton TOD Standards and Design Guidelines <br /> D4.d. Entries and window displays should have consistent materials and detailing. <br /> D4.e. Entries should be located at corners or intersection whenever possible. <br /> D4.f. Recesses are encouraged to identify entries and provide weather protection. <br /> D4.h. Awnings, canopies, trellises and /or other shade devices over storefront <br /> windows and entries are strongly encouraged to provide signage, shade, and <br /> pedestrian cover. <br /> D4.i. Individual awnings that articulate the building facade rhythm are desired in <br /> lieu of long continuous horizontal awnings. <br /> D5. Gateway Corners <br /> ' <br /> } K i OM <br /> Ma <br /> i. _ I 11 <br /> • <br /> Y 4 a4 Ct. i. Wd .. <br /> w i <br /> Design Guidelines <br /> D6.a. Buildings located on the corner of two public streets, end of a major <br /> pedestrian or shared path, and /or end of an important vista should have <br /> unique architectural element. <br /> D6.b. A unique architectural element can be a change in height, a definition of a <br /> public plaza, and or a change in architectural style. <br /> D6. Building Signage <br /> Design Guidelines <br /> D6.a. Site signage should feature individually formed lettering and should have an <br /> artistic design element as well as addressing way finding. <br /> D6.b. Backlit box signs are not permitted, except when required by the Fire <br /> Department. <br /> D6.c. Site signs should have design features consistent with the buildings in the <br /> development, and should be integrated into the site development and <br /> landscaping. <br /> D6.d. Attractive signage directories are encouraged to help provide way finding <br /> within the development. <br /> City of Pleasanton - 47 - STUDY SESSION: 12/16/2010 <br />