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04 ATTACHMENT 2
City of Pleasanton
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04 ATTACHMENT 2
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
12/16/2010
DESTRUCT DATE
15Y
DOCUMENT NO
04 ATTACHMENT 2
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Retail Mixed Use Market Study Update 1 January 6, 2010 <br /> Existing Retail in Hacienda <br /> Retail within Hacienda consists of suburban -style neighborhood strip centers with a very local <br /> orientation, and community centers with larger stores that serve the greater City, as well as <br /> drawing traffic from Interstates 580 and 680. These centers are detailed in Table 10 on page 31. <br /> Neighborhood- serving Centers <br /> The most basic retail forrnat is the neighborhood shopping center, often referred to as `strip <br /> centers,' providing convert ent daily needs shopping to a local market. Neighborhood centers are <br /> often anchored by a grocery store or a combination of grocery and drug store. Minus a grocery <br /> anchor, strip centers tend 1 0 contain less shop space and are tenanted with a variety of smaller <br /> local - serving businesses. Typically these centers range from 30,000 (with no groccry anchor) to <br /> 100,000 square feet with a grocery store or grocery/drug combination. <br /> Gateway Square (171,000 square feet), Crossroads Center (54,082 square feet), and Hacienda <br /> Plaza (31,749 square feet) are the three neighborhood strip centers within the park. The centers <br /> date from the mid- 1980s to early 1990's when residential development peaked in Hacienda, and <br /> the growing office worker population fueled the demand for ancillary retail and services. <br /> Currently, existing leases at Hacienda strip shopping ccnters range from $1.50 to $2.00 on a triple <br /> net basis. Gateway Square and Hacienda Plaza have vacancy rates of 9 and 13 percent, <br /> respectively, while Crossroads Center has a total of 13,422 square feet vacant or a 25 percent <br /> vacancy rate. These vacancy rates are higher than in 2005, when Strategic Economics previously <br /> evaluated the retail supply in the area. This increase reflects the downturn in general economic <br /> conditions, as well as the aging of the space. <br /> Strip center retail within Hacienda is predictably oriented toward the on -site office workers, with <br /> a range of eating options, from full- service sit -down restaurants to delicatessens, to fast food <br /> restaurants. Dry cleaners, personal services, and medical offices are also typical tenants. Less <br /> prevalent but also located in these centers are stores that primarily target local residents, such as <br /> Kelly -Moore Paints, Huntington Learning Center and MMM Carpets. <br /> Community- serving Centers <br /> Community centers are larger and have a greater trade area than neighborhood centers. Some <br /> community centers have grocery stores, while many focus on other retail formats, such as <br /> discount department stores and other off -price goods in the categories of sports equipment, books, <br /> home improvement, apparel, or electronics. <br /> Within Hacienda, on the northern edge adjacent to Interstate 580, Metro 580 and adjacent large <br /> format retailers has approximately 280,000 square feet of retail. This community center has <br /> national chain tenants such as Borders, Kohl's, Payless Shoe Source, Sport Chalet and Radio <br /> Shack. Adjacent to the Metro 580 Center is a free- standing WalMart store and a MacDonald's. A <br /> Red Robin Restaurant, as well as several independent restaurants, are located in Metro 580 and <br /> likely attract some office worker clientele. <br /> 30 <br />
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