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Retail Mixed Use Market Study Update 1 January 6, 2010 <br /> Existing Supply of Pharmacies <br /> Map E and Table 16 below show the nine drug stores located near Hacienda's PTA, including <br /> the Walmart pharmacy located in Hacienda. As the net supply /demand analysis shows (see <br /> Table 17, pg 50), there is currently some unmet demand for medicine and drugstore goods in the <br /> PTA. Furthermore, the geographic distribution of existing drugstores is uneven, and Hacienda <br /> and northeastern Pleasanton are underserved, as can be seen on Map E. Also, all of the <br /> drugstores serving the PTA are major chain drug stores or combo supermarket/drugstores such as <br /> Walgreen's, Long's and Safeway Food & Drug. <br /> Finally, the demographics of Pleasanton households point to potential for a niche - market drug <br /> store such as Pharmaca, whose concepts and merchandising target educated, moderately high to <br /> high income households. Similar to supermarkets, drug store concepts and formats have <br /> segmented to target different demographic profiles. These types of drug stores offer an extensive <br /> selection of natural products, health- oriented events and advice, in addition to traditional drug <br /> store products found at Walgreens. <br /> The higher end, natural concept drugstore trend is currently on hold due to the recession; <br /> Pharmaca is not currently considering new locations. Furthermore, because they require a high <br /> volume of prescription sales to cover the costs of a high service model, these stores prefer to open <br /> new stores in a previous pharmacy location to take over their pre- existing prescription clientele. <br /> The only such possible opportunity near the PTA is the Medicap pharmacy, which is an <br /> independently owned franchise; all other pharmacies are major multiple outlet owner /operators <br /> that are unlikely to sell. Nonetheless, once the retail sector of the economy is expanding again, <br /> the socioeconomic profile of Pleasanton/Dublin is likely to be very attractive to this type of <br /> drugstore and should be kept in mind for potential mixed use retail in Hacienda. <br /> 44 <br />