TRANSP FUND FOR CLEAN AIR - FY 2012/13

ALAMEDA COUNTY TRANSPORTATION COMMISSION TRANSPORTATION FUND FOR CLEAN AIR (TFCA) PROGRAM APPENDIX A: PROJECT DESCRIPTION AND PROPOSED EXPENDITURE PLAN- Project Number: 12ALA02 Project Sponsor: City of Pleasanton Project Title: Pleasanton Trip Reduction Program TFCA Funds Allocated: $57,507 Total Project Cost: $179,000 Project Description: The project sponsor will use the TFCA funds for FY 12/13 program operations for the Pleasanton Trip Reduction Program which consists of a multi-pronged approach to reducing trips including employer-based, residential-based and school-based programs. The project includes monitoring efforts through surveys. Employer- and residential-based program activities include the continuation cf Commendable Commutes, to encourage commute alternative use through the Try Transit and Guaranteed Ride Home programs as well as transportation fair coordination to connect employees with incentives and services such as ridematching, local transit and vanpools. To measure program effectiveness, a bi-annual employer and residential survey will be conducted during the FY. Other program activities include supporting the Air District's Tri Valley Resource Team on Air Quality with implementing their Great Race for Clean Air and Walk in' Roll campaigns, as well as supporting efforts put forth by the East Bay Bicycle Coalition including promoting Bike to Work Day with an Energizer Station at the Dublin/Pleasanton BART. School-based program activities (in partnership with the Pleasanton Unified School District and LAVTA) include transit information and incentive/new ridership campaigns for middle and high school students and distribution of transportation information for the City's Schoolpool program which assists families to form carpools, walkpools or bikepools. The City will also continue to work closely with administrators to plan and coordinate Walk and Bike to School days, support elementary school Safety Valet Programs, with the assistance of the Police Traffic Unit, and to measure results by conducting a school district-wide transportation survey during the FY. Project Schedule: Project costs incurred prior to July 23, 2012 are not eligible for reimbursement. Estimated Start Date: July 2012.