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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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101921
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10/13/2021 2:18:54 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
10/19/2021
DESTRUCT DATE
15Y
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Since the beginning of the recovery from the Great Recession in 2012, interest rates have been <br />maintained at low levels of 3.5 to 4.5 percent. Due to the COVID-19 pandemic, however, national <br />30 -year mortgage rates have dropped to historically low levels, declining to 2.7 percent in late <br />2020. When interest rates are low, capital investment and housing production generally increase, <br />and more people are likely to take out a mortgage than when interest rates are higher. In addition, <br />consumers are able to borrow more money for the same monthly payment. Extremely low interest <br />rates are one of the factors that has led to overall increased home values in Pleasanton above <br />what has been seen in the past several years. Coupled with the general desire during the <br />pandemic to move from denser to more spacious neighborhoods, the housing market will likely <br />continue to be competitive in the near future. <br />Market Overview: Rental <br />As shown in the Needs Assessment (Appendix A, Figure A-43), Pleasanton rents are higher than <br />rents in Alameda County and the Bay Area as a whole. According to U.S. Census data, the <br />median rent paid in Pleasanton in 2019 was $2,290, increasing 62.4 percent in the past 10 years, <br />while rents in Alameda County have increased 56.2 percent. Meanwhile, median rent in the Bay <br />Area region has increased just over 54.0 percent in the same time period. The rate of rent increase <br />in Pleasanton has outpaced both the County and the Bay Area. <br />Per the Needs Assessment (Appendix A, Figure A-44), renter households in Pleasanton <br />experience a higher housing cost burden than homeowners. An estimated 22.6 percent of renters <br />spend 30 to 50 percent of their income on housing compared to 13.7 percent of those that own. <br />Additionally, 21.0 percent of renters spend 50 percent or more of their income on housing, while <br />9.9 percent of owners are severely cost -burdened. In total, almost 24 percent of homeowners are <br />cost burdened, while almost 44 percent of renters are cost burdened. <br />C.3.2 Development Costs <br />Land Costs <br />Due to the shortage of vacant property in the city, a residual land value analysis was used to <br />estimate the price of land in Pleasanton. The analysis used comparables recently sold within the <br />past four years (2018 through 2021). Individual lots ranged from $44 to $137 per square foot, or <br />about $1,928,134 to $5,956,728 per acre. Lot sizes ranged from approximately 3,920 to 146,797 <br />square feet. Residential multi -family land in the city is estimated to cost an average of $74 per <br />square foot, or about $3,228,376 per acre. <br />Though there was some raw land sale activity in Pleasanton, the city has little undeveloped land <br />available. The shortage of available land in Pleasanton is considered a constraint to development, <br />as housing production will most likely occur on more expensive opportunity sites for <br />redevelopment. A developer will need to pay for the existing on-site improvement before <br />demolishing it, resulting in a cost premium over vacant land. In addition, sites with existing uses <br />will most likely incur more costs due to the removal of on-site structures. <br />C-34 I City of Pleasanton Housing Constraints <br />
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