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30.0% - <br />25.0% <br />y <br />20.0% <br />R <br />Figure A-42: Contract Rents for Renter -Occupied Units <br />C <br />R0' 15.0% <br />0 <br />U 10.0% ------- - -- <br />m` <br />CL <br />0.0% '— -�. — — <br />Pleasanton Alameda County <br />■ Rent less than $500 -" Rent $500-$1000 ■ Rent $1000-$1500 <br />■ Rent $2000-$2500 ■ Rent $2500-$3000 ■ Rent $3000 or more <br />Bay Area <br />Rent $1500-$2000 <br />Notes: <br />Universe: Renter -occupied housing units paying cash rent <br />Source: ABAG 2021 Pre -certified Housing Needs Data (U.S. Census Bureau, American Community Survey 5 -Year <br />Data (2015-2019), Table B25056) <br />Since 2009, according to U.S. Census data, the median rent has increased by 62.4 percent in <br />Pleasanton, from $1,650 to $2,290 per month (see Figure A-43). Since U.S. Census data often <br />lags market rates, Zillow rental data was obtained to provide more current market rates. Based <br />on zip codes that include Pleasanton, Zillow data shows typical observed rent price at <br />approximately $3,200 per month in December 2020 [More current and locally sourced rental price <br />data to be added, as available]. In Alameda County, the median rent has increased 56.2 percent, <br />from $1,240 to $1,690. The median rent in the region has increased significantly during this time <br />from $1,200 to $1,850, just over a 54.0 percent increase. Pleasanton's rent increase outpaced <br />both the county and the Bay Area. <br />A-50 I City of Pleasanton Housing Needs Assessment <br />