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Objective Design Standards for Multifamily Housing in R-M, C-C, and M-U Zoning Districts City of Pleasanton - 7 - December 14, 2022January 5, 2023 - DRAFT B. VISION STATEMENT The City of Pleasanton puts forward the following vision statement to complement the attached development standards and design guidelines, and to articulate the City’s planning intent as the standards and guidelines are implemented. Vision Statement: The quality and character of residential and multifamily development throughout the city is of utmost importance to the community. The vision for new residential development created under these standards and guidelines is for attractive, livable and high quality projects that are appropriately designed and scaled, transition and integrate with existing residential and commercial development, and have a strong pedestrian focus that connects to and addresses the public realm. With respect to projects in Downtown Pleasanton, these standards and guidelines reflect the status of downtown as the heart of our city. Its charming town center, historic neighborhoods, welcoming public places, and thriving businesses are the pride of the community. Downtown Pleasanton’s traditional character and small-town ambiance will be preserved and strengthened. Through thoughtful public and private investment, Downtown Pleasanton will realize its full potential, offering a safe, livable, and vibrant experience for Pleasanton residents, businesses, and visitors of all ages and backgrounds.