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21. Identify AT LEAST ONE critical systemic challenge from the "City of Pleasanton Human Services Strategic Plan Needs Assessment Update 2018-2022" that relates to your program/project. 22. How will the program/project address the critical systemic challenge selection in question #22? ECHO has addressed lack of consumer information for services and need for education through our website (www.echofairhousing.org), ECHO's Facebook page, Twitter account, Instagram, flyer outreach and radio and television interviews. ECHO has professional ties with agencies that are housed in the Multi-Service center, some of which are funded by the City of Pleasanton, who refer tenants to ECHO for counseling services. Outreach includes: -Electronic or mail distribution -Radio or Television Interview -Virtual presentations to the community of Pleasanton and community based organizations -Mass media outreach ECHO has bilingual staff as well as bilingual literature, in order to communicate with limited English tenants. ECHO also utilizes the language line, which is a service that assists with interpretation services for tenants to be able to communicate with ECHO counselors. ECHO also translated all outreach material. ECHO counselors respond to calls within 24-48 hours and spends as much time with a tenant to ensure they understand their options. ECHO believes in allowing the tenant to decide what option they are willing to move forward with. Most of your communication with tenants is done via electronic means. ECHO provides most of its services via phone and Zoom. ECHO staff will be begin utilizing the office space in Livermore, for those tenants that wish to meet face to face in January 2024. The office is located close to bus lines for those who utilize public transportation. Since the Covid epidemic in 2020, mediation services have been conducted via Zoom. 23. Identify AT LEAST ONE City of Pleasanton U.S. Department of Housing and Urban Development (HUD) FY 2020- 2024 Consolidated Plan "guiding principle" that relates to your program/project. 24. Identify AT LEAST ONE City of Pleasanton U.S. Department of Housing and Urban Development (HUD) FY 2020- 2024 Consolidated Plan "Strategic Goals" that relates to your program/project. 25. Identify AT LEAST ONE City of Pleasanton U.S. Department of Housing and Urban Development (HUD) "Priority Needs" that relates to your program/project. Lack of consumer information about services/need for education Lack of coordination, missed opportunities for collaboration, duplication of services among service providers, and lack of centralized database between service providers and public agencies Time and cost associated with obtaining services including transportation and connectivity of citizens to services Be culturally accessible, appropriate, and inclusive Encourage community engagement and involvement Promote energy and resource efficiency Encourage networking and information sharing across service providers Encourage processing streaming Consolidate service delivery Promote the construction and preservation of affordable rental housing for extremely low (30% AMI), very low (50% AMI), and low income (80% AMI) households Promote the preservation of single-family homes for low income (80%) homeowners through rehabilitation or minor home repair Promote the preservation of rental housing through minor home repair Provide direct financial assistance to income eligible (80% AMI) first time homebuyers Reduce housing discrimination through provision of fair housing and landlord/tenant services Funding and supporting homeless services programs to end homelessness Increase the availability of service enriched housing for persons with special needs Support improvements, including ADA accessibility, to public facilities and non-profit agency facilities Fund economic development, micro-enterprise, and on-the-job training Support public service programs for low income (80% AMI) residents