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1/2/2025 <br />17 <br />Actions Taken to Address the General Fund <br />Deficit (cont.) <br />33 <br />New Revenue Options: <br />•Analyzing and updating fee models <br />•Economic development and growth <br />•Revenue measure – a ½ cent sales tax (Measure PP) was unsuccessful in the <br />November 2024 General Election <br />Extensive Community Outreach to Bring Awareness: <br />•Conducted six months of extensive community engagement to raise awareness <br />•Created the City’s First City-wide Strategic Plan to most effectively deploy <br />resources and meet community expectations <br />•Presented to the City Council more than 10 times in the last 20 months regarding <br />City budget/fiscal situation <br />Significant Infrastructure Funding Gap <br />34 <br />Presented to the City Council in March 2023 <br />33 <br />34 <br />Page 101 of 109