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62 | CITY OF PLEASANTON URBAN FOREST MASTER PLAN <br />THE PLAN <br />GUIDING PRINCIPLE 3: <br />City trees are funded and managed to maximize the benefits for the public <br />GOAL Action No.Action TIME FRAME <br />3 — Develop the <br />financial and human <br />resources necessary <br />to effectively manage <br />the urban forest and <br />implement the UFMP. <br />3A Allocate adequate funding for the urban forest program over the <br />next 10 years to achieve the plan goals. Ongoing /Monthly <br />3B Maintain an updated inventory to reflect plantings, removals, <br />pruning, and other maintenance. Ongoing /Monthly <br />3C <br />Explore the capacity of current positions or create an Urban Forest <br />Division that’s overseen by an Urban Forest Manager who is an <br />arborist to coordinate with all City departments in implementation <br />of the UFMP, urban forestry programming, and community <br />engagement efforts (finding and applying for grants, educating <br />public, coordinating with non-profits). <br />Short (5 years) <br />3D Explore potential partnerships with non-profits and community- <br />based organizations (CBOs )to apply for grant funding <br />(Workforce development, etc). <br />Short (5 years) <br />3E Explore ways to more proactively manage tree risk.Short (5 years) <br />3F <br />Explore developing an in-lieu fee program under the Tree Preservation <br />Ordinance where permit applicants can pay into a mitigation fund <br />designated for urban forest management when there is no suitable <br />location for a mitigation/replacement tree on the applicant’s property. <br />Short (5 years) <br />3G Expand reuse of urban wood for mulch on public land (See CAP <br />goal E12). <br />Medium <br />(10 to 15 years) <br />Table 3-4. Guiding Principle No. 3: City trees are funded and managed to maximize the benefits for the public <br />3 <br />Page 293 of 348