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68 | CITY OF PLEASANTON URBAN FOREST MASTER PLAN <br /> IMPLEMENTATION PLAN <br />ACTION <br />NO.ACTION COST RESPONSIBLE PARTY METHOD OF MEASUREMENT <br />2.1E <br />Provide educational information to commercial <br />property owners on the benefits of trees for <br />businesses to encourage commercial property <br />owners to plant and maintain trees. <br />$ <br />Landscape <br />Architecture <br />& Commercial <br />Property <br />Owners <br />Informational materials developed <br />and number of commercial property <br />owners reached. <br />2.2B <br />Host a shade tree giveaway event each year, <br />in partnership with a utility or conservation <br />district (EBMUD, Zone 7 Water Agency, <br />PGE, or Alameda County other Resource <br />Conservation District, etc.) for an annual <br />tree giveaway. <br />$$Landscape <br />Architecture <br />Tree giveaway events hosted, <br />or number of trees given away. <br />Promotion of appropriate species to <br />plant under utilities <br />2.2C Partner with a non-profit to increase tree <br />planting on private property $Landscape <br />Architecture Number of non-profits partnered with <br />2.2D Implement a rewards or acknowledgement <br />program for commercial properties with <br />exemplary tree cover. <br />$$Landscape <br />Architecture <br />Establishment of rewards/ <br />acknowledgement program, <br />and number of rewards/ <br />acknowledgements given <br />Years 1–5 / High Priority Short Term Actions <br />Page 299 of 348