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CITY COUNCIL AGENDA PACKET
City of Pleasanton
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CITY CLERK
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2025
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021825 REGULAR
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CITY COUNCIL AGENDA PACKET
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Last modified
8/13/2025 11:58:22 AM
Creation date
3/18/2025 2:49:07 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
2/18/2025
DESTRUCT DATE
15Y
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Table 6 <br />Annual Sales Tax Revenue Estimate <br />Steelwave LLC Annexation FIA; EPS #241085 <br />Item County Project City Project <br />Household Taxable Spending <br />Number of Households 683 683 <br />Annual Household Retail Spending $26,830 per household $18,324,765 $18,324,765 <br />Percent of Retail Sales Captured in Pleasanton1 50%50% <br />Net New Retail Sales Captured in Pleasanton $9,162,382 $9,162,382 <br />Employee Taxable Spending <br />Workers 328 328 <br />Annual Worker Retail Spending Potential2 $24.89 per work day $4,779 $4,779 <br />Taxable Spending in Pleasanton 50% of retail expenditures $782,912 $782,912 <br />Less Existing Taxable Sales $0 $0 <br />Net New Taxable Retail Sales3 $9,945,294 $9,945,294 <br />Total Sales Tax Revenue 0.95% of taxable sales $94,480 $94,480 <br />(1) Assumes 50% of household taxable spending occurs in the City of Pleasanton. <br />Assumptions / Factor <br />(2) International Council of Shopping Centers (ICSC) worker survey. Annual worker spending assumes 4 days in office per week over 48 weeks <br />annually. <br />Sources: State Board of Equalization; US Bureau of Labor Statistics; International Council of Shopping Centers (ICSC); Economic & Planning <br />Systems, Inc. <br />(3) This analysis only considers the taxable spending occuring in physical retail locations in the City of Pleasanton and does not consider <br />revenue from online shopping. <br />Page 234 of 749
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