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Page 4 of 4 <br />match the annual assessments paid by businesses in the business improvement district. While <br />staff anticipates the 2025 annual assessments will similarly be around $80,000, through the <br />new one-year agreement, the City will provide matching funds of 50% of the collected <br />assessments, which is anticipated to be approximately $40,000. <br /> <br />In addition to the direct City contributions, the City provides a significant amount of indirect <br />funding, which includes staff time to administer the PDA assessments and contract, assistance <br />and support for events and business initiatives, as well as the cost to maintain downtown <br />planters, cleaning sidewalks, and garbage pickup, and related upkeep improvements. The City <br />will also cover expenses such as city staff time and equipment rental for no more than two <br />street closures as requested by the PDA. Additional street closure requests will be at the <br />expense of the PDA. <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br /> <br />Lisa Adamos, Economic <br />Development Manager <br />Pamela Ott, Assistant City Manager <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Attachments: <br />1. 2025 Agreement Between the Pleasanton Downtown Association and City of Pleasanton <br />to Administer the Downtown Pleasanton Business Improvement District <br /> <br />Docusign Envelope ID: C41547DB-5DA5-405A-B67D-AAB02BFAF329