PLEASANTON DOWNTOWN ASSOCIATION - DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT

ATTACHMENT 1 3 Downtown Specific Plan and work collaboratively with the City on implementation of the Specific Plan as fiscally feasible. At such time(s) as the Downtown Specific Plan is updated or amended, the Association will participate in the development of amended or new objectives and elements of the Specific Plan (4) MAIN STREET AMERICA. The Association previously adopted and implemented the National Main Street Model as its governance and operational structure and was conferred as a National Main Street Program. In 2015, the National Main Street Model was rebranded as Main Street America. The core values remain to help communities across the country bring economic vitality to downtowns while celebrating historic character, and bring communities together, therefore the Association will follow the Standards of Performance of Main Street America as an Accredited Program. (a) The Association will take the necessary steps to remain an Accredited Main Street America Program. This accreditation recognizes that the Association is a part of a national movement with a proven track record for celebrating the community’s character, preserving local history, and generating notable economic returns. (b) The Association will actively engage with the California Main Street Association for local and regional connectivity. Committees may be added as deemed necessary and will generally undertake the following efforts: (c) Events and Marketing: Oversee all activities to ensure coordination and the best utilization of promotions and marketing. (d) Design and Historical Review: Advise the City regarding all design and maintenance issues for the Downtown and provide encouragement for individual property maintenance by merchants and property owners. (e) Downtown Vitality: Provide oversight of the Association’s annual priorities and policies and projects that directly affect the overall vitality of the Downtown. Assist the City’s Economic Development Manager, Economic Vitality Committee and City Council with issues affecting Downtown. (f) Executive: Provide financial oversight, development and evaluation of work plans of the other committees and the Association; communicate with other agencies and with the membership, including encouraging and soliciting involvement through committees and general membership meetings; work with City staff and a City Council appointed Advisory Board, pursuant to Section 36000 et seq. of the California Streets and Highways Code, to review the changes in state law, and to consider the advantages and disadvantages of assessing property owners as part of the District. (g) City staff will meet with the Executive Director and the Executive Committee at the beginning and end of each fiscal year to review work plans, and accomplishments in accordance with this Agreement. Docusign Envelope ID: C41547DB-5DA5-405A-B67D-AAB02BFAF329