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mor e Pleas anton r es idents to get in the poo l, lear n how to s wim , <br />a nd to get and s tay healthy. Rather than cons ider ing clos ing the pool, <br />ca n we com e together to find wa ys to m ake m uch-needed <br />im pr ovem ents and upda tes to the po ol s o that we can encour age <br />e ven mo r e r es idents to us e it. <br />>> S po ns or s hip: P leas anto n can co ns ider s elling na ming r ights to a <br />P leas anto n o r Tr i-Valley bas e d bus ines s (a long the lines of the <br />S ta nfo r d Medicine S po r ts Co mplex at B er nal C o m munity P ar k). I m et <br />Dolo r e s B engts on s ome year s ago . S he was a hoot. I s us pect s he <br />would r a the r have a cor por ate name atta ched to he r names ake pool <br />than to s ee it clos ed. <br />>> A r ecent P lea s anton budge t plan did not have s pecific num ber s <br />for pool a ttenda nce in the pas t two ye ar s . Ca n this be better tallied? <br />C an us er-type s be a nalyzed? This data can be har nes s ed for futur e <br />pr o gr am ming plans . <br />#2: P r icing: Co mpar able po o ls have s ignificantly higher pr icing <br />s tr uctur es fo r s im ilar pr o gr am s a s thos e a t DB AC. Fo r example, a t <br />the S a n Ram o n O lympic P ool (S RO P), youth s wim les s ons ar e pr iced <br />a ppr oximately 104% pe r s tudent per clas s than les s ons a t DB AC. <br />Note: This am ount factor s in the differ ence in clas s s izes at S RO P <br />(4:1) vs . DB AC (6:1). <br />I believe DB AC us er s will s uppor t incr eas es in pr ogr am pr icing to <br />mar ket r ate . Mo r e r evenue can help no t <br />DIS C US S IO N IT EMS for S taff/Council <br />>> Res ident/Non-Re s ide nt pr icing (S RO P vs . DB AC): S an Ram on’s <br />Non-Res ident les s o n pr ices ar e 25% higher than Res ident cos ts , <br />while P leas anton’s Non-Re s ide nt cos ts ar e not e ven 10% higher than <br />Res ident cos ts . <br />>> Dis cus s ion Item: Ar e the S RO P facility and its les s ons offe r ings <br />104% be tter quality than DB ACs ? Eve n a mode s t (25-50%) pr ice <br />incr eas e in P lea s anton would deliver m uch neede d r eve nue. <br />3. P r ogr amm ing: Co ns ider r evis ing DB AC pr ogr a ms and s cheduling <br />to be m or e flexible fo r fam ilie s . S e e S ROP 's s cheduling options , <br />which a llo w fam ilies to choos e days of the week r ather than be ing <br />locked into a 2-we ek, 4/we ek les s o n s chedule. <br />4. Ma r ke ting: DB AC s taff do es a go od job of pla nning co mmunity <br />e vents . The s e events , ho wever , do not s e em to be pr om oted by the <br />C ity beyond flyer-hanging ar ound the pool. Eve nts do no t even <br />a ppear on the P ar ks a nd Rec s ocia l m edia pa ges . <br />DIS C US S IO N IT EM fo r S taff/C ouncil: C an the C ity impr ove and