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Page 1 of 7 Item #9 CITY COUNCIL AGENDA REPORT June 17, 2025 Library and Recreation TITLE: INTRODUCE AN ORDINANCE ADDING A NEW CHAPTER 13.20 TO TITLE 13 OF THE PLEASANTON MUNICIPAL CODE ESTABLISHING A PUBLIC ART CONTRIBUTION REQUIREMENT FOR DEVELOPMENT AND ADOPT A RESOLUTION AMENDING THE CITY’S MASTER FEE SCHEDULE TO ADD A PUBLIC ART CONTRIBUTION IN-LIEU FEE SUMMARY The City of Pleasanton recognizes the important role of public art in fostering civic pride and encouraging a sense of place. In August 2024 the City Council affirmed its interest in establishing a public art contribution and alternative in-lieu fee to provide a sustainable source of funds to acquire and maintain public art and encourage the provision of public art in new private development projects. Unique or significant public art pieces can become landmarks associated with a community. With the support of generous benefactors, the City’s public art collection has expanded over many years. However, these donations are specifically allocated for the purchase of art and do not cover installation or maintenance of the artwork. By implementing a public art contribution with an in-lieu fee alternative, the City can bolster its public art collection by creating a continuous source of new art and an alternative funding source for installing and maintaining public art, alongside the existing donor-advised funds, which are projected to grow over time. Staff recommends the City Council adopt a resolution amending the Pleasanton Municipal Code (PMC) Chapter 13.16 and establishing a public art contribution with an in-lieu fee alternative. RECOMMENDATION Introduce an ordinance adding a new Chapter 13.20 to Title 13 of the Pleasanton Municipal Code establishing a public art contribution requirement for development (Attachment 1) and adopt a resolution amending the City’s Master Fee Schedule to add a public art contribution in- lieu fee (Attachment 2). BACKGROUND Public art amplifies the cultural landscape of a community, offering residents and visitors access to artistic expressions that reflect local values, history, and identity. It contributes to the visual appeal of a city, transforming ordinary spaces into visually engaging, shared spaces where people can interact. Public art can also boost local businesses by drawing tourists and encouraging people to spend more time in the area. It can serve as an educational tool, offering opportunities for learning about different artistic styles, cultures, and social issues. Engaging with art can positively impact mental well-being, providing inspiration, relaxation, and a sense of connection to something greater. The purpose of Pleasanton Municipal Code (PMC) Chapter 13.16 - Art in Public Places is “to promote the acquisition, construction, and installment of works of public art in Pleasanton that will foster creativity, engender civic pride, encourage a sense of community, and enrich the Page 162 of 864