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<br /> Consolidated Plan CITY OF PLEASANTON 20 <br /> OMB Control No: 2506-0117 (exp. 09/30/2021) <br /> <br /> <br />MA‐05 Overview <br />Housing Market Analysis <br />Housing Market Analysis Overview: <br /> <br />Incorporated in 1894, Pleasanton is a suburb in the San Francisco Bay Area located about 25 miles east <br />of Oakland and 6 miles west of Livermore. With a population of more than 75,000, Pleasanton is <br />considered as one of the wealthiest mid-sized city in the nation. <br /> <br />Pleasanton was recently (June 10, 2025 press release) ranked #2 in the nation in quality of life on the <br />U.S. Social Progress Map, which measures outcomes that directly impact daily life, including safety, <br />health, education, and access to opportunity. The U.S. Social Progress Map, which covers all 50 states, <br />the 500 largest U.S. cities, and 32,000 neighborhoods, making it the country’s most comprehensive <br />measure of quality of life, uses over 50 carefully selected indicators that reflect what matters most to <br />people’s lives grouped into three dimensions: <br /> <br />• Basic Human Needs – covering essentials like housing, safety, and healthcare <br />• Foundations of Wellbeing – encompassing education, environmental quality, and access to information <br />• Opportunity – reflecting personal rights, inclusiveness, and freedom of choice <br /> <br />Pleasanton, California is one of the more expensive cities nationally, with housing being the primary. <br />According to The Council for Community and Economic Research (C2ER), a nationally recognized, <br />trusted leader in the community, economic, and workforce research field, Pleasanton ranked 13 out of <br />273 cities across the country in terms of cost of living. The cost of living in Pleasanton is estimated to <br />be 134.6% of the national average. The current average rent in Pleasanton is $3,600, per Zillow, which <br />is 71% higher than the national average; 14% higher compared to Livermore’s average rent of $3,150 <br />but 1% lower than Dublin’s average rent of $3,650. The median value of homes in Pleasanton is <br />$1,432,300 (2019-2023 American Community Survey 5-year Estimates), while popular online real <br />estate platforms, including Zillow, Redfin, and Realtor, reflect the median sales price at more than $1.6 <br />million (approximately $724/Sqft). <br /> <br />The City of Pleasanton 2023-2031 Housing Element reports that 24% of Pleasanton homeowners are <br />cost-burdened (4,787 households), defined by the U.S. Department of Housing and Urban <br />Development (HUD) as monthly housing costs exceed 30% of monthly income, while almost 44% of <br />Pleasanton renters are cost burdened (3,804 households). 13% of Pleasanton households spend 50 <br />percent or more of their income on housing while 16.9% spend 30 to 50 percent. Among low-income <br />(earning less than 80% of the Area Median Income), Pleasanton households, 76.4% (4,034 households) <br />are cost burdened, while 52.8% (2,785 households) are severely cost burdened (monthly housing costs <br />exceed 50% of monthly income). <br /> <br /> <br />Page 184 of 694