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OGDEN COSTA CREATIVE GROUP | 925.462.6601 | WWW.OGDENCOSTA .COM <br />LPFD Website Design and Development. <br />Scope of Work <br />Initial Consultation and Needs Assessment: <br />:: Meet with stakeholders to understand their goals, audience, and specific requirements for <br />the redesign. <br />:: Review the current website to identify existing issues and areas for improvement. <br />Research and Discovery: <br />:: Conduct a competitive analysis. <br />:: Review analytics data where available to inform design decisions. <br />Planning and Strategy: <br />:: Develop a site map to organize content structure. <br />:: Establish a content strategy, including any new content creation or existing content revisions. <br />Design Phase: <br />:: Develop wireframes to map out the layout and functionality of key pages. <br />:: Create visual design mockups, including color schemes, typography, and imagery. <br />:: Present design options to stakeholders for feedback and approval. <br />Development Phase: <br />:: Set up a development environment and choose the appropriate technology stack. <br />:: Develop front-end elements such as HTML, CSS, and JavaScript. <br />:: Implement a user-friendly CMS and theme, utilizing the same framework used for the City of <br />Pleasanton, to ensure consistency and reduce IT staff training time while empowering staff members <br />to efficiently manage and update website content. <br />:: Ensure the site is responsive and optimizes performance across devices and browsers. <br />Content Integration: <br />:: Migrate existing content and integrate new content into the CMS. <br />:: Perform search engine optimization (SEO) best practices during content implementation. <br />:: Conduct a final review and quality assurance checks. <br />EXHIBIT A <br />Docusign Envelope ID: 487675C6-8146-495F-9B22-3FA5A5714829