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Marketing and Promotion <br />Effective promotion helps ensure the community is aware of and can access the <br />library’s wide range of materials, including print books, eBooks, audiobooks, <br />magazines, digital resources, and Library of Things items. Promoting these formats <br />supports different reading preferences, learning styles, and accessibility needs. <br />To reach diverse audiences, the Library uses the following engagement tools: <br /> <br />• Social Media & Email: Highlight new acquisitions, reading challenges, and <br />themed booklists <br />• Signage & Posters: Draw attention to featured or seasonal collections within the <br />Library <br />• Displays & Merchandising: Create attractive, themed displays using face-out <br />shelving and signage to encourage discovery and increase circulation <br />• Programs & Events: Engage the community through book clubs, reading <br />programs, and themed events <br />• Online Promotion: Feature recommended titles and seasonal picks through the <br />website and newsletters. <br /> <br />These strategies help keep the collection visible, engaging, and relevant to community <br />interests. <br /> <br />Collection Maintenance <br />Maintaining a current and accurate collection ensures that patrons have access to <br />relevant information and resources that reflect community needs and evolving <br />trends. This work supports the Pleasanton Library’s mission to discover, connect, <br />and belong by providing materials that are timely, reliable, and aligned with the <br />community's interests. <br /> <br />To keep both physical and digital collections up to date, staff use the following <br />strategies: <br /> <br />• Collection Evaluation: Staff regularly assess collections for currency, <br />relevance, usage, quality, and condition. Tools include standardized <br />collection review tools, item usage data, and visual inspections to identify <br />items that are damaged, worn, superseded, outdated, or unused. <br />• Physical De-Selection (Weeding): Outdated, damaged, or low-use physical <br />materials are removed to ensure the collection remains current, well-used, and in <br />good condition. <br />• Digital De-Selection: Digital collections are reviewed and cancelled as <br />needed, allowing resources to be redirected to new, higher-value digital <br />services. Library staff evaluate each platform using cost and usage data, <br />user experience feedback, holdings of neighboring schools and public <br />libraries, and identify gaps in the physical collection. <br />Page 35 of 39