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Community outreach was a key step in the development <br />process of the UFMP to hear from Pleasanton's community. <br />Kicking off in the Summer of 2023, residents and businesses <br />were engaged in outreach efforts that included the following <br />activities and educational materials: <br />■ Two (2) online Pleasanton tree surveys (686 responses <br />tota 1). <br />■ Tabling at community events including two (2) farmers <br />markets and one (1) summer concert in the park event with <br />educational flyers describing tree benefits, and a QR code <br />linking to the tree survey. <br />■ Presenting on the UFMP for the Pleasanton Youth <br />Commission and gathering ideas on how to better engage <br />Pleasanton's younger population. <br />■ Pleasanton UFMP website (ptowntrees.org), detailing <br />project updates, educational materials, public meeting <br />notifications, community resources, and the results of City's <br />tree inventory. <br />■ Social media outreach through the City of Pleasanton <br />channels (E -newsletters, Instagram, Facebook). <br />■ An Urban Forest Summit hosted in tandem with a <br />Pleasanton Earth Day event to inform attendees on the <br />status of Urban Forest Master Plan, preliminary tree <br />inventory and canopy cover analysis results, and to gather <br />COMMUNITY ENGAGEMENT <br />general feedback on the urban forest and Pleasanton's <br />UFMP Vision Statement (Estimated 30 attendees). <br />■ Working Group (3 meetings, 8 members). <br />5.1 Summary of <br />Public Input <br />5.1.1 Online Surveys <br />Two online surveys were created to identify the public's <br />perception and understanding of the City's trees, and to offer <br />a space for public feedback on the City's Tree Preservation <br />Ordinance. The first 22 -question survey was open between <br />August 1, 2023 and October 31, 2023, and was distributed <br />through various City social media outlets, local newspapers, <br />farmers markets, and the public library. Due to the low <br />number of responses from respondents under the age of <br />25, a second survey was created and targeted outreach <br />to Pleasanton's younger residents. It was presented to the <br />City's Youth Committee, school administrators, and teachers, <br />and was open from February 1 through March 26, 2024. <br />The first survey had a total of 603 respondents, and the second <br />survey had a total of 83 respondents. Of the combined 686 <br />respondents, 69% live in Pleasanton, 27% work in Pleasanton, <br />and 8% go to school in Pleasanton (Table 5-1). <br />CITY OF PLEASANTON URBAN FOREST MASTER PLAN 1 153 <br />