CITY COUNCIL REGULAR MEETING AGENDA PACKET

Page 8 of 10 businesses will be approximately $140,000 in the next assessment period, an increase of $60,000 from the anticipated $80,000 for 2025. This new amount is reflected in the PDA’s 2026 budget, as is the already-budgeted $80,000 City contribution. The Supplemental Information, provided with the annual report and budget, provides detailed descriptions of how the additional assessment revenue will be programmed into the PDA’s activities. As described, the priorities will be to expand business support, add new events and community programs, enhance downtown with beautification and placemaking programs, implement technology to improve the visitor experience, and lastly, work through partnerships toward building an economically strong downtown with enhanced tourism, business recruitment and retention initiatives. For the past several months, the PDA has made significant efforts in engaging with businesses and communicating the benefits of being part of the District. The Advisory Board and PDA staff feel that they have adequate support from businesses to recommend the BID restructuring based on existing and added benefits outlined in the annual report and supplemental information. PDA 2026 Activities and Goals The annual report further highlights the PDA’s commitment to prioritizing the common goals and interests of downtown businesses and strengthening connections with PDA members to communicate membership benefits. This includes re-engaging with new and current property owners, and marketing and communication efforts focused on promoting the downtown businesses, upcoming events, and issues facing the downtown. The PDA’s robust social media efforts are meeting the organization's goals to increase awareness of downtown businesses, events, and vitality with a significant following on their social media channels. The PDA worked closely with City staff on the closure of Main Street for Weekends on Main featuring popular events such as Porsches on Main and Pleasanton Palooza, and other events including Totally Mimosa, Forkful, Small Business Saturday, wine strolls, and holiday events to activate the downtown. The PDA was successful in launching the summer Concerts in the Park series which coincided with the opening of the new bandstand at Lions Wayside Park. The PDA is also a partner with the City in promoting Gift Pleasanton, the City’s e-gift card program, as downtown’s premier gift card to keep spending in Pleasanton. Key priorities for the PDA include supporting downtown businesses through communication and marketing, focused re-engagement with downtown stakeholders, creating a positive downtown experience for all ages in the community, long-term organizational stability, and working closely with the City on a shared vision for downtown economic vitality and growth. 2026 Budget The PDA budget includes events planned during the year, which are projected to generate approximately 37 percent of the total 2026 revenue for the PDA, down from 62 percent last year. In prior years, the PDA was heavily dependent on event revenue, which became a detriment to the organization during the pandemic when events could not be held. The PDA’s strategic plan provides more diversified revenue streams which will keep the PDA fiscally solvent in the future. Page 149 of 264