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•Annual process to levy the Downtown Pleasanton BID - Next <br />collection period is 2026 <br />1.Appoint Advisory Board to prepare 2025 annual report and <br />2026 budget <br />2.Approve annual report and budget and consider any <br />recommended changes to the BID <br />3.Hold a public hearing to levy the assessment for 2026 <br />•City – PDA Agreement <br />ƒ100% Match – approximately $80,000 for 2025 <br />ƒAgreement expires on December 31, 2025 <br />ƒNew agreement to be considered for 2026+ <br />Background <br />•Continued commitment to promoting downtown Pleasanton <br />through: <br />ƒMarketing objectives <br />ƒEngaging events <br />ƒRenewed member engagement <br />•PDA Strategic Plan – three primary areas to increase capacity <br />ƒEstablish the Pleasanton Downtown Foundation <br />ƒUpdate Downtown Pleasanton Business Improvement <br />District (BID) <br />ƒLaunch an Associate Member Program in 2026 <br />BID Annual Report Highlights <br />Page 169 of 264