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•With Option 2 recommendation, estimated assessment is <br />$140,000, an increase of approximately $60,000. <br />•PDA Supplemental Information describes additional programming <br />for increased funds to include: <br />ƒBusiness Support Expansion <br />ƒNew Events and Community Programs <br />ƒDowntown Beautification and Placemaking Programs <br />ƒLeveraging Technology to Improve Visitor Experience <br />ƒEnhanced Tourism & Business Recruitment & Retention Initiatives <br />•City contribution to be considered with new agreement <br />2026 Budget Highlights <br />Adopt a resolution to: <br />•Accept and approve the Downtown Pleasanton BID 2025 <br />Annual Report and 2026 Budget <br />•Approve PDA recommendation for BID Restructure Option 2, <br />including an annual escalator tied to the CPI, amending PMC <br />Section 5.28.080 System of Assessments <br />•Set a Public Hearing on November 4, 2025, to levy the <br />assessment for 2026 <br />Staff Recommendation and City Council Actions <br />Page 172 of 264