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City of Pleasanton | Stormwater System Management Plan | PWD 25.601 | PAGE 28
<br />implement, and manage municipal communications and public outreach campaigns successfully. Below are recommended and
<br />suggested activities based on the activities discussed and Wood Rodgers’ proposed scope of work including:
<br />Key Messages and Proof Points ‐ Craft key messages about the City’s efforts. These messages are essential to create consistency in
<br />outreach materials and activities. In addition, we will include proof points, which are the facts that make the message valid and
<br />relevant. This document streamlines all outreach materials and provides a long‐term resource for communicating with your target
<br />audiences.
<br />Target Audiences ‐ A list of primary target audiences will be considered. These audiences will help frame the key messages and
<br />public outreach methods selected. The City has a wide variety of audiences, including:
<br />Customers
<br />City Council
<br />City Commissions
<br />City Advisory Groups
<br />Staff
<br />Elected Representatives
<br />County Representatives
<br />Chamber of Commerce & Local Businesses
<br />Community Groups
<br />Developers
<br />Contractors & Other Related Project Partners
<br />Homeowner/Property Owner Associations
<br />Youth
<br />Collateral Materials ‐ Our team can create various professionally designed materials. These materials can be distributed in person,
<br />by mail, online, email, or text message. Examples include:
<br />Outreach Flyers
<br />Project Fact Sheets
<br />Construction Notices
<br />Print/E‐Newsletter Articles & Graphics
<br />Bill Inserts
<br />Notice of Intent Postings
<br />Public Notices
<br />Door Hangars
<br />Lobby Brochures
<br />Event Display Boards
<br />Community Meetings ‐ Assist Wood Rodgers in planning and hosting three to five community meetings. Areas of
<br />support include identifying locations, creating promotional materials such as a social media post and flyer,
<br />organizing event logistics, developing presentation materials and talking points, and display boards, as needed.
<br />These meetings can be held in person at a City facility,
<br />community group meetings, or virtually. Virtual meetings can be conducted live in a webinar format with
<br />attendees or recorded to be posted online for viewing at any time.
<br />Webpage and Updates ‐ Create a proposed layout and copy for suggested subpages or news items on the City’s
<br />website related to the Stormwater System and Management Plan. All content will be written in simplified language
<br />and designed to be interactive and informative. This includes illustrative maps, hotlines, contact information,
<br />photos, project information, and links to other relevant information, including City actions, related legislation,
<br />compliance requirements, project documents, collateral materials, City Council meeting updates, etc.
<br />Research & Development ‐ Our team has extensive experience working with opinion research firms to conduct
<br />qualitative and quantitative research, such as focus groups or community polling, to inform communications and
<br />outreach initiatives. For example, this research can assist in the development of effective messaging by audience
<br />type, identifying appropriate outreach channels,
<br />and/or project and policy development. In addition, we can develop informal, online survey tools for the City to
<br />gather casual feedback and insight from the community using tools such as Survey Monkey, Qualtrics, or Google
<br />Forms. For example, developing a dedicated storm drainage hotspot reporting system to identify community
<br />flooding concerns and drainage facility failures to inform the development of the Stormwater System Management
<br />Plan. Lastly, we recognize the importance of analyzing and using existing City research information from tools such
<br />as FlashVote or past community surveys to better inform strategic communication outreach tools and programs.
<br />Social Media Campaigns, Ads, and Posts ‐ Develop ongoing posts related to the City’s existing stormwater system,
<br />related topics such as storm watch and sandbag offerings in the community, and planned improvement projects as
<br />part of the Stormwater System Management Plan. This includes creating social media visuals and content with
<br />suggested posting dates for City staff. These will be readily available and organized in Canva, an online graphic
<br />design service, for ease of use by staff. Posts will include various types and visuals, including stationery designs,
<br />before and after photos, drone footage, time‐lapses, community polls, stories, reels, and videos, based on what is
<br />available. Social media posts are not created equal, meaning these designs and content will be customized for the
<br />EXHIBIT A
<br />Docusign Envelope ID: DF86282A-2A84-404C-9F8A-A035AEFBCFF8
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