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<br /> <br /> <br /> <br />City of Pleasanton – FY2026 Scope of Work <br /> <br />As directed by City staff, provide the following services: <br /> <br />TASK 1: Business & Community Partnerships (Pleasanton ED Initiative 1.4) <br /> <br />a) Advisory and support to develop and administer City partnerships with: BIOCOM, California Life <br />Sciences, ICSC, MANEX Consulting, and other industry groups. <br />b) Foster partnership with the East Bay Small Business Development Center (SBDC) to provide on- <br />site consulting services, business seminars, a “Meet the Lenders” symposium, and/or business <br />networking events in Pleasanton. <br />c) As requested, connect City staff with key business trade associations, brokers, developers, <br />architects, or other business representatives. <br />Budget: up to $2,500 <br /> <br />TASK 2: Marketing & Branding (Pleasanton Initiative 2.1) <br /> <br />Plan and implement an integrated, comprehensive, 11-month Economic Development Marketing Plan that <br />will dramatically raise Pleasanton’s visibility, credibility, and reputation with the regional business <br />community. Key components could include any of the following, at staff’s discretion: <br />a) Advisory on branding, positioning, and messaging. <br />b) Content for City’s economic development website. Advisory on website design, photography, <br />Search Engine Optimization (SEO), and synergies with social media. <br />c) Development of a series of social media posts that can be published on a regular basis with the <br />goals to (a) build an online community of business representatives that are invested in Pleasanton <br />economic development; and (b) drive traffic to the City’s ED website. <br />d) Press strategy based on editorial calendars of key publications, blogs, and industry influencers. <br />Press release/outreach, placed interviews, op-ed pieces, and other techniques to reach industry <br />thought leaders. <br />e) Content for brochures and collateral materials. Advisory on branded merchandise. <br />f) Potential print & online content in the SF Business Times showcasing Pleasanton’s retail, housing <br />development, office & industrial scene. <br />g) Other press, marketing and promotional activities. <br />Budget: up to $9,000 <br />Docusign Envelope ID: 73D41D58-F081-469C-AD5F-1372E3E68618Docusign Envelope ID: 209F2AF4-236E-4DE9-9D7C-14712E5CB3C1