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Page 6 of 6 <br /> <br />EXHIBIT A <br /> <br />Scope of Consultant’s Services <br /> <br />Consulting services will assist the Communications Division of the City Manager’s Department and <br />Economic Development Division of the Community and Economic Development Department. The <br />consultant will work primarily with the Communications Manager, Economic and Business Development <br />Manager, and Economic Development Manager as follows: <br />Communications: <br />• Perform research, planning, and communications tasks necessary to assist the Communications <br />Manager in administering the City’s community relations and public information programs. <br />• Assist with the development and design of various communication materials including <br />newsletters, brochures, project fact sheets, multi-media presentations and special publications. <br />• Plan, produce, and schedule social media content for the City’s platforms (Facebook, Instagram, <br />LinkedIn). <br />• Assist with updates to City website content as needed. <br />• Research, recommend, and produce media needs for upcoming communications projects. <br />• Attend 30-min. weekly Communications Team virtual meetings to keep abreast of citywide <br />communication efforts. <br />• Attend 30-min. weekly coordination meetings with the Communications Manager to establish <br />priorities and report on project status. <br />Estimated number of hours per week: up to 10 hours <br />Economic Development: <br />• Perform research, planning, and marketing tasks necessary to assist Economic Development staff <br />in administering the City’s Support Local Brand Marketing Plan. <br />• Plan, produce, and schedule social media content and advertisements for the City’s <br />inPleasanton.com platforms (Facebook, Instagram). <br />• Research, recommend, and produce media needs to grow social media following. <br />• Assist Economic Development staff in branding efforts for Pleasanton’s Support Local program, <br />including Gift Pleasanton and other marketing efforts. <br />• Assist with the development and design of various marketing materials including logos, fliers, <br />posters, and digital assets. <br />• Assist with the development and design of various business support materials including <br />newsletters, multi-media presentations and special publications. <br />• Produce media and design needs for inPleasanton.com content incorporation to City website. <br />• Assist with updates to City website content as needed. <br />• Attend 30 min. weekly coordination meetings with Economic Development staff to establish <br />priorities and report on project status. <br />Estimated number of hours per week: up to 10 hours <br /> <br />Total estimated number of hours per week: up to 20 hours <br />Compensation: Hourly compensation: $65.00 <br />Docusign Envelope ID: C069CE4C-A665-41DC-A4E2-EC4C39CF4689Docusign Envelope ID: 2EBF94A0-2635-4400-B3E0-7BDA8F7912D3