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Page 4 of 4 <br />compatible with, and would not detrimentally affect, the existing adjacent/nearby uses or <br />residences. Conditions of approval have been included which will ensure that the safety and <br />general welfare of the surrounding area, and the City in general, is maintained. Therefore, <br />staff recommends the City Council uphold the Zoning Administrator’s approval of the project, <br />as modified and conditioned. <br /> <br />EQUITY AND SUSTAINABILITY <br />The action supports the City’s goal of encouraging the revitalization of existing and <br />underutilized retail sites, especially within the downtown, as well as to assist in the retention of <br />existing businesses. <br /> <br />OUTREACH <br />Notice of this meeting was sent to property owners and tenants/occupants within 1,000 feet of <br />the site, as shown in Attachment 3. At the time of this report’s publication, no public comments <br />have been received. <br /> <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this action advances the ONE Pleasanton citywide strategic goal of Building a <br />Community Where Everyone Belongs, Strategy 4, which aims to implement the updated 2024- <br />2028 Economic Development Strategic Plan initiatives, including retail revitalization, ensuring <br />the vibrancy of Pleasanton’s downtown, business retention and expansion, and workforce <br />development. This project would provide new signage as part of the rebranding (and future <br />façade remodel) of a former Shell gas station to a Gulf gas station supporting the Strategic <br />Plan efforts of retail revitalization, ensuring vibrancy of Pleasanton’s downtown, and business <br />retention. <br /> <br />FISCAL IMPACT <br />The proposed project would be responsible for the payment of fees as set forth in the <br />Conditions of Approval. No fiscal impacts to the City or public services are anticipated. <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br />Eric Luchini, Senior Planner Ellen Clark, Director of Community and <br />Economic Development <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Attachments: <br />1. Attachment 1 - CC Resolution <br />2. Attachment 2 - May 6, 2025 Memorandum to City Council <br />3. Attachment 3 - April 15, 2025 PC Agenda Report and Attachments Electronic Link <br />4. Attachment 4 - Zoning Administrator Approval Letter <br />5. Attachment 5 - Canopy Signage Images (Day and Night) <br /> <br />Page 19 of 399