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Submitted On: <br />Nov 18, 2025, 10:16AM PST <br />City Council Regular Meeting - <br />Submit your written public <br />comment <br />City of Pleasanton <br />Full Name First Name: Kellene <br />Last Name: Cousins <br />Email (this entry is disclosable if <br />included)cousins.kellene@gmail.com <br />Meeting type Regular Meeting <br />Agenda Item Number 4 <br />Comments Dear Honorable Mayor and City Councilmembers, <br />I am writing to express concerns regarding the proposed approval of Agenda <br />Item 4 on the 11/18/25 Consent Calendar related to the Gulf Station signage. <br />• The Gulf signage leans heavily into corporate branding and intense <br />brightness, which conflicts with Pleasanton’s long-standing policy to <br />discourage “prototype” and “franchise” signage. <br />• The scale and prominence of the canopy and monument sign appear <br />incompatible with the small-town, pedestrian-oriented character envisioned in <br />the Downtown Specific Plan. <br />• The installation work that began prior to full city review raises troubling <br />questions about consistency in how our design-review process is applied. <br />If the large, brightly branded Gulf canopy is allowed to remain as installed, it <br />would represent a departure from the very codes and guidelines that protect <br />Pleasanton’s character. These standards exist for a reason: to guide councils <br />and staff in making decisions that preserve our unique community—not to <br />accommodate corporations seeking convenience at the expense of our small- <br />town identity. <br />I respectfully ask the Council to withhold approval of Item 4 and ensure that all <br />signage complies fully with Pleasanton’s adopted design principles.