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Page 8 of 8 <br /> <br />EQUITY AND SUSTAINABILITY <br />The Design Review process disproportionately impacts small business owners and single- <br />family residential property owners, requiring them to dedicate time and money to the planning <br />process before proceeding with a project. The proposed amendments will substantially reduce <br />cost and time burdens for the community and simplify the process for small projects. <br /> <br />OUTREACH <br />Notification of this code amendment has been published in The Valley Times as an upcoming <br />agenda item for the December 2, 2025, City Council meeting. At the time this report was <br />prepared, no public comments were received by staff. <br /> <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this action advances the ONE Pleasanton Strategic Plan goals of Optimizing Our <br />Organization, which involves evaluating the organization’s structure of community engagement <br />opportunities to improve information sharing, optimize staff efficiency, and provide greater <br />service to the community, and Building a Community Where Everyone Belongs, which <br />integrates equitable best practices to increase the reach and access for the entire community. <br /> <br />The proposed amendments are also consistent with the Economic Development Strategic <br />Plan. <br /> <br />FISCAL IMPACT <br />There is no direct financial impact from approval of the recommended PMC changes. Though <br />it is challenging to quantify, this effort will reduce expenditure of staff time and resources <br />through reducing review of design review applications that are not currently fully cost- <br />recovered, and by reducing printing, mailing and staff time associated with extended public <br />noticing, thereby saving the City money. <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br />Emily Carroll, Associate <br />Planner and <br /> <br />Megan Campbell, Planning <br />& Sustainability Specialist <br />Ellen Clark, Director of Community and <br />Economic Development <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Attachments: <br />1. Ordinance <br />2. City Council Resolution No. 91-132 <br />3. October 22, 2025 Planning Commission Report <br />4. Presentation <br /> <br />Page 137 of 200