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www.hdlcompanies.com | 888.861.0220 <br />Q4 2023* <br />Q4 2024* <br />Legend <br />$0 <br />$200,000 <br />$400,000 <br />$600,000 <br />$800,000 <br />$1,000,000 <br />$1,200,000 <br />$1,400,000 <br />$1,600,000 <br />SALES TAX BY MAJOR BUSINESS GROUP*Allocation aberrations have been adjusted to reflect sales activity <br />Autos <br />and <br />Transportation <br />County <br />and State <br />Pools <br />Business <br />and <br />Industry <br />General <br />Consumer <br />Goods <br />Restaurants <br />and <br />Hotels <br />Building <br />and <br />Construction <br />Food <br />and <br />Drugs <br />Fuel and <br />Service <br />Stations <br />CITY OF PLEASANTON HIGHLIGHTS <br />Published by HdL Companies in Spring 2025 <br />SALES TAX UPDATE <br />CITY OF PLEASANTON <br />4Q 2024 (OCTOBER - DECEMBER) <br />Pleasanton’s receipts from October <br />through December were 10.6% above <br />the fourth sales period in 2023. Excluding <br />reporting aberrations, actual sales were up <br />4.2%. <br />Point of sales gains totaled 4.5%; business- <br />industry was the key contributor as taxes <br />rose $291,000. Technology companies <br />outlays contributed to bigger payments <br />from IT services, electrical/office <br />equipment and light industrial sectors. <br />Casual dining grew 5%; a combination <br />of elevated menu prices and recent <br />openings. A new venue helped the fast <br />causal segment; overall this restaurant <br />category increased 7%. <br />Luxury brands sales struggled in the past <br />year; not so for Pleasanton in this filing <br />period. Buyers took advantage of better <br />deals, inventory availability and drove <br />new vehicle dealerships up 3%. Those <br />not willing to take on long term auto loans <br />went the leasing route; results soared 19%. <br />A slump in used car transactions provoked <br />a 2% overall decrease by this group. <br />For the second consecutive quarter global <br />crude oil prices were in retreat mode, <br />resulted in service stations submitting <br />15% less revenues. <br />Holiday sales were soft, caused a 4% drop <br />from general consumer goods. Shoppers <br />looked for value, spent less at department, <br />specialty and apparel retailers. Taxes <br />expected from the opening of a national <br />chain store in October were misallocated <br />in error, not in the totals noted above; a <br />future correction is expected this fiscal <br />year. <br />Pool allocations improved 3%, in line with <br />statewide estimates. Net of aberrations, <br />taxable sales for the Bay Area dipped 0.5%. <br />TOTAL:$ 6,936,041 <br /> 4.2%-1.2%-1.1% <br />COUNTY STATE <br />PLEASANTON <br />4Q2024 <br />Attachment 9