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network <br />activity <br />website, application, or <br />advertisement. <br />understand the <br />interests of visitors to <br />our online services, to <br />support certain <br />features of our site, for <br />navigation and to <br />display certain <br />features more <br />effectively. Detecting <br />security incidents, <br />protecting against <br />malicious, deceptive, <br />fraudulent, or illegal <br />activity. Other audit or <br />operational purposes. <br />We may also transfer to a third party the personal information of a consumer as an <br />asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the <br />third party assumes control of all or part of the business. <br />Our Retention of Your Personal Information <br />The length of time that we retain personal information largely depends upon the <br />purpose for which the information was collected rather than the category of the <br />information as set forth in this Notice. When establishing retention periods, we consider <br />applicable statutes of limitation and legal and regulatory requirements and guidelines. <br />Personal information is generally retained for periods of time that permit the company to <br />meet its legal and regulatory obligations. <br />Your Rights and Choices <br />The CCPA provides California consumers with certain rights regarding their personal <br />information. This chart describes those rights and certain limitations to those rights. <br />Right What This Means <br />Notice At or before the time your personal information is collected,you will be given <br />written notice of the categories of personal information to be collected, the <br />purposes for which the categories of personal information will be used, and <br />whether that information is sold or shared. <br />Access At your verifiable request, but no more than twice in a twelve month period, <br />we shall disclose to you: 1) the categories of personal information we have <br />collected about you, 2) the categories of sources for the personal information <br />we collected about you, 3) our business or commercial purpose for collecting, <br />selling or sharing your personal information, 4) the categories of third parties <br />to whom we disclose your personal information, 5) the specific pieces of <br />information we have collected about you, 6) the categories of personal