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Pleasanton’s Position: Regional Comparison <br />City Rate Updated Notes <br />Alameda 14%2023 <br />Hayward 14%Aug. 2025 72% Approval <br />Newark 14%Jan. 2025 80% Approval <br />Oakland 14%2009 <br />San Leandro 14%2016 <br />Union City 13.86%2024 Annual adjustments <br />Berkeley 12%*1991 *Plus 3% TID <br />Emeryville 12%2002 <br />Albany 10%1958 <br />Fremont 10%2009 <br />Dublin 8%1982 <br />Livermore 8%1983 <br />Pleasanton 8%1983 <br />Key Takeaways <br />•5 of 13 cities at 14% <br />•10 of 13 cities at 10% or higher <br />•Tri-Valley has lowest rates in <br />county <br />•Pleasanton rate unchanged <br />since 1983 <br />•Recent increases: Newark <br />(Jan. 2025), Hayward (Aug. <br />2025) – both passed with <br />strong margins <br />What We Heard <br />•No opposition to a rate increase <br />•Feedback ranged from neutral to supportive <br />•Market capacity exists for 12% <br />•Operators confirmed Pleasanton rate is well below comparables <br />•Preference for phased implementation <br />•Incremental changes preferred over single large adjustment <br />•Limited active engagement expected <br />•Operators would not actively campaign for or against <br />•Visit Try-Valley <br />•Understands City’s financial situation; interested in additional funding <br />Page 70 of 80