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Page 4 of 5 <br />to $70 for contracted shows at the 221-seat Firehouse Arts Center and artist payments ranging <br />from $4,000 to $8,000. (This pricing model reflects an increase in artist payments for higher <br />quality performers, with a correlating projected increase in ticket sale revenue due to higher <br />ticket pricing.) The recommendation of a five-year agreement with annual amendments allows <br />for staff review of the vendor to assess the success of the program year after year. <br /> <br />The City will continue to provide direct bookings for local artists, which are generally priced <br />lower, with tickets costing between $20 and $40, making the performances even more <br />accessible to the community and providing opportunities for local artists. <br /> <br />EQUITY AND SUSTAINABILITY <br />By providing a wide variety of musical genres and performances at varying price points, the <br />City’s process for theater production strives to promote maximum use of and equitable access <br />to the City’s theaters by all community members. <br /> <br />OUTREACH <br />During the RFQ process, information regarding the RFQ was posted on the City's website. The <br />Civic Arts Commission meeting held on July 1, 2024 was publicly noticed. <br /> <br />STRATEGIC PLAN ALIGNMENT <br />This action advances the following Citywide goals and strategies: <br /> <br />ONE Pleasanton Citywide Strategic Plan: <br />• Funding Our Future, Strategy 1 - Develop a long-term strategy for funding operations <br />and maintenance needs to ensure the reliability of community-owned facilities and <br />infrastructure and continuity of City services <br />• Building A Community Where Everyone Belongs, Strategy 3 - Implement high-priority <br />items from the Library and Recreation Strategic Plan to continue to deliver activities and <br />programs that meet the needs and interests of the community. <br /> <br /> <br />FISCAL IMPACT <br />$110,000 in funding for theater production services is included in the Civic Arts budget <br />(00150405-430101) for Fiscal Year (FY) 2024/25. The cost of the agreement is partially offset <br />by revenues the City receives from theater ticket sales. This agreement can be administratively <br />extended by the City Manager for up to four additional terms of 12 months each through June <br />30, 2029, for a five-year total not-to-exceed amount of $550,000. <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br /> <br />Heidi Murphy, Director of <br />Library and Recreation <br />Heidi Murphy, Director of Library and <br />Recreation <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Docusign Envelope ID: 5062CBEB-86D1-4094-8E6E-D2DD28010A5C