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6 of 12 <br /> <br />challenges for each of them. In terms of current costs, Livermore’s recently constructed parking <br />structure cost $47 Million for an approximately 450 space structure, or over $100,000 per space <br />(this does not include the cost of land). The Downtown Parking Strategy concluded that the City <br />should focus on improved parking management strategies, before investing in a costly parking <br />structure, and this continues to be staff’s recommended approach. <br /> <br />Parking Enforcement <br />Existing parking along and adjacent to Main Street comprises both 3-hour and short-term (20 <br />minute) parking. In recent years, the City has not aggressively enforced posted time limits or <br />other violations such as vehicles occupying multiple spaces. As a result, parking spaces are often <br />occupied for longer than their allotted time (anecdotally, often by employees of local businesses), <br />leaving them unavailable for Downtown visitors. <br /> <br />Police enforcement could be stepped up, with the following considerations: <br /> <br />• Increased enforcement should be accompanied by an education/community and business <br />outreach effort beforehand to advise of pending enforcement efforts and offer information <br />on non-time restricted parking alternatives. <br /> <br />• The cost of enforcement is unlikely to be recovered by parking fines, since the municipality <br />only keeps a small proportion of fines collected, with the remainder going to other <br />agencies. <br /> <br />• For enforcement to be effective and change parking behaviors, it must be consistently <br />applied over the long term; this may suggest a need for investment in personnel (sworn or <br />non-sworn staff) equipment, such as the small parking enforcement vehicles that offer <br />more efficient patrol capabilities; or new technology to aid enforcement. <br />• <br /> <br />Parking Signage <br />Improving the visibility and public awareness of available <br />off-street parking could help alleviate pressure on Main <br />Street parking and make more efficient use of existing off <br />street public parking lots. <br /> <br />While there are already some directional parking signs <br />downtown (see photo), parking signage and wayfinding <br />could be enhanced. This includes low-cost options such as <br />installation of larger or more visible directional signage on <br />existing poles; or improved navigation tools for downtown <br />visitors (e.g. working with on-line mapping apps to ensure <br />public parking lots are identified). These strategies could be <br />deployed at minimum cost ($10,000 to $20,000) as the <br />signs can be fabricated and installed by City staff. Funding <br />has not been identified for this project. <br /> <br />More costly options would include installation of dynamic, digital message boards indicating <br />number of available spaces or partnering with parking availability app providers (e.g Park Assist,