CITY COUNCIL REGULAR MEETTIMG AGENDA PACKET 7-7-26

Page 1 of 4 Item #10 CITY COUNCIL AGENDA REPORT July 7, 2026 Community and Economic Development TITLE: CONTINUED FROM JUNE 16, 2026 - REVIEW AN APPLICATION FOR SIGN DESIGN REVIEW TO REBRAND AN EXISTING 76 GAS STATION AND CIRCLE K MARKET TO SHELL GASOLINE AND FASTFILL MARKET LOCATED AT 4191 FIRST STREET, FILED AS CASE NO. P25-0300 SUMMARY A member of the City Council has requested a review of Case No. P25-0300, an application for Sign Design Review (SDR) to rebrand the existing 76 Gas Station and Circle K Market to Shell Gasoline and FastFill Market located at 4191 First Street. In the absence of an approved master sign program, the requested signage changes require SDR approval. The Zoning Administrator denied the application on February 25, 2026 (Attachment 2). The applicant appealed the decision to the Planning Commission on March 5, 2026 (Attachment 3). On May 13, 2026, the Planning Commission considered and upheld the appeal, overturning the Zoning Administrator’s denial, subject to findings and conditions of approval, including a reduction of the amount of corporate branding color on the canopy to not exceed 50 percent of the total canopy fascia height (Attachment 6). Per Pleasanton Municipal Code (PMC) Section 18.144.010 (‘City Council Review’), on May 15, 2026, a member of the City Council called up the action of the Planning Commission for review. Accordingly, the SDR application is before the City Council for de novo consideration. RECOMMENDATION Adopt a resolution upholding the Zoning Administrator’s denial of Case No. P25-0300, subject to the findings in Attachment 1, Exhibit A. Alternatively, the City Council may, based on its de novo review of the application, elect to approve the project, either consistent with the Planning Commission's determination, in alignment with the applicant's proposal, or with further modifications. If electing to approve the project, staff would recommend the City Council adopt a resolution with the same or similar findings and conditions of approval made by the Planning Commission, as outlined in Attachment 6. BACKGROUND Project Description and Location On September 2, 2025, Guy Houston submitted a Sign Design Review (SDR) application on behalf of property owner Mike Ahmadi (GAWFCO Enterprises, LLC) to rebrand the gas station at 4191 First Street. The proposed project includes the installation of new monument, wall, canopy, and pump signage as part of a gas station rebranding for a Shell gasoline station located at 4191 First Street (former 76 Gas Station). The site contains a gas station and a convenience market. Access to the site is provided along the First Street and Ray Street frontages. Adjacent uses to the site include detached single-family homes and office buildings to the west along Ray Street, commercial tenant spaces to the north along First Street, Page 151 of 214