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Planning Commission <br />Agenda Report <br />May 13, 2026 <br />Item XX <br />SUBJECT: P25-0300 <br />APPLICANT: Guy Houston <br />PROPERTY OWNER: Mike Ahmadi, GAWFCO Enterprises, LLC <br />PURPOSE: Appeal of the Zoning Administrator’s denial of an application for <br />Sign Design Review to rebrand an existing 76 Gas Station and <br />Circle K Market to a Shell Gasoline Station and FastFill Market <br />LOCATION: 4191 First Street <br />GENERAL PLAN: Retail/Highway/Service Commercial Business and Professional <br />Offices <br />ZONING: C-C Commercial Central District <br />DOWNTOWN <br />SPECIFIC PLAN: Downtown Commercial <br />EXHIBITS: A.Draft Resolution <br />B.Denial Letter dated February 25, 2026 <br />C.Appeal materials submitted by applicant on March 5, 2026, <br />including narrative and project plans <br />D.Location and Notification Map <br />STAFF RECOMMENDATION <br />Staff recommends that the Planning Commission deny the appeal and uphold the Zoning <br />Administrator’s denial of Case No. P25-0300, based on the findings in Exhibit A. <br />EXECUTIVE SUMMARY <br />On September 2, 2025, the applicant requested review of a Sign Design Review (SDR) <br />application to allow for the installation of new monument, wall, canopy, and pump signage as <br />part of a gas station rebranding for a Shell gasoline station located at 4191 First Street (former <br />76 Gas Station). In the absence of an approved master sign program, the requested signage <br />Attachment 4 <br />Page 174 of 214