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5 Optional Further Revision: As an option, the City Council could consider directing the applicant to make further revisions to the canopy signage design, since the amount and use of branded color elements was raised as a concern by some City Council members, although there was not clear direction or consensus on this point. If a majority of City Council supported a further revision, staff would recommend adding a new Condition of Approval #6, to the Resolution, with following conditions renumbered accordingly, as follows: 6. CANOPY SIGNAGE: The applicant shall revise the project plans for the gas station canopy, so as to eliminate the majority of the branded color panel elements of the design and limit branding to use of the Gulf “disc” logo or Word Mark, the latter which may be on a branded color background, on up to three sides of the canopy. Such elements, inclusive of any colored background, shall occupy no more than 25 percent of the area of each respective face of the canopy, and the remainder of the canopy fascia to be a neutral color such as white, grey, or tan. This condition would accommodate key elements of the existing proposed design, reflecting the approximate dimensions proposed, while eliminating “excess” or additional branded color elements. The applicant has noted that revising the canopy signage would require refabrication of the entire sign, at considerable cost, and therefore continues to request that changes be limited to modification of the monument sign only. Attachments – 1.Draft Resolution upholding the Zoning Administrator’s approval of Case No. P24- 0731, subject to the Conditions of Approval 2. April 15, 2025, City Council Agenda Report, including project plans. (See Digital Link to City Council agenda report and attachments from April 15, 2025, for other attachments (Page 193)) https://weblink.cityofpleasantonca.gov/weblink/0/doc/310326/Page1.aspx 3. Zoning Administrator approval letter dated January 30, 2025 Page 169 of 249