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Staff Recommendation x Opportunities discussed for the reduction of branding with the applicant x The applicant has agreed to make modifications to the monument sign, which was found to be out of compliance with the Zoning Administrator’s approval; and staff supports these changes x The applicant is unwilling to make modifications to the wall, canopy, and pump signage, since those are in compliance with the Zoning Administrator’s approval x Staff recommends upholding the Zoning Administrator’s Approval,subject to the described revisions to the monument sign x Optional COA No.6 to reduce ”excess” branded color elements: o 6. CANOPY SIGNAGE: The applicant shall revise the project plans for the gas station canopy, so as to eliminate the majority of the branded color panel elements of the design and limit branding to use of the Gulf “disc” logo or Word Mark, the latter which may be on a branded color background, on up to three sides of the canopy. Such elements, inclusive of any colored background, shall occupy no more than 25 percent of the area of each respective face of the canopy, and the remainder of the canopy fascia to be a neutral color such as white, grey, or tan. Page 202 of 249