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City Council Minutes Page 4 of 6 July 7, 2026 <br />measure and related materials with the general municipal election to be held on <br />November 3, 2026; directing the City Attorney to prepare an impartial analysis; and <br />provide direction on written ballot arguments <br />Recommendation: Place a Transient Occupancy Tax measure on the November 3, <br />2026, ballot, including approval of the following legislative actions: <br />1.Adopt Resolution No. 2026-056 ordering the submission to the qualified electors <br />of the City of Pleasanton a measure to approve a Uniform Transient Occupancy <br />Tax increase; requesting that the Alameda County Board of Supervisors permit <br />consolidation of the measure and related materials with the general municipal <br />election to be held on November 3, 2026; and directing the City Attorney to <br />prepare an impartial analysis. <br />2.Provide direction on the filing of written ballot arguments. Staff recommends that <br />the City Council elect to file a written argument in support of the measure and <br />form an ad hoc subcommittee of two Council members to draft the primary <br />argument and any rebuttal. <br />Presentation by Aaron Zavala, Assistant to the City Manager. <br />Mayor Balch opened public comment. The following individuals provided comment: Guy <br />Houston. <br />Mayor Balch closed the public comment. <br />MOTION: It was m/s by Nibert/Eicher to adopt a resolution ordering the submission to <br />the qualified electors of the City of Pleasanton a measure to approve a Uniform <br />Transient Occupancy Tax increase; requesting that the Alameda County Board of <br />Supervisors permit consolidation of the measure and related materials with the general <br />municipal election to be held on November 3, 2026; and directing the City Attorney to <br />prepare an impartial analysis. Motion passed by the following vote: <br />Ayes: Councilmembers Eicher, Gaidos, Nibert, Testa, Mayor Balch <br />Noes: None <br />Absent: None <br />MOTION: It was m/s by Gaidos/Testa to elect to file a written argument in support of the <br />measure and form an ad hoc subcommittee of two Council members with <br />Councilmember Nibert and Councilmember Eicher, to draft the primary argument and <br />any rebuttal and submit on behalf of the City Council/ Motion passed by the following <br />vote: <br />Ayes: Councilmembers Eicher, Gaidos, Nibert, Testa, Mayor Balch <br />Noes: None <br />Absent: None <br />10.Continued from June 16, 2026 - Review an application for Sign Design Review to <br />Page 9 of 344