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<br />D-7
<br />Commercial Activity
<br />
<br />A summary of historic taxable sales within the City and the County during the past five
<br />years in which data is available is shown in the following tables.
<br />
<br />Total taxable sales during calendar year 2025 in the City were reported to be
<br />$2,160,549,161, a 3.14% increase over the total taxable sales of $2,094,831,755 reported
<br />during calendar year 2024.
<br />
<br />CITY OF PLEASANTON
<br />Taxable Retail Sales
<br />Number of Permits and Valuation of Taxable Transactions
<br /> (Dollars in Thousands)
<br />
<br /> Retail Stores Total All Outlets
<br />
<br />
<br />
<br />Number
<br />of Permits
<br />
<br />Taxable
<br />Transactions
<br />
<br />Number
<br />of Permits
<br />
<br />Taxable
<br />Transactions
<br />2021 2,007 $1,353,697 3,406 $1,978,075
<br />2022 1,917 1,466,945 3,344 2,188,236
<br />2023 1,849 1,402,154 3,239 2,064,221
<br />2024 1,822 1,390,254 3,244 2,094,832
<br />2025(1) 1,851 1,497,727 3,317 2,160,549
<br />
<br />(1) Most recent annual data available.
<br />Source: State Department of Tax and Fee Administration.
<br />
<br />Total taxable sales during calendar year 2025 in the County were reported to be
<br />$39,928,871,720, a 0.92% increase over the total taxable sales of $ 39,565,009,542 reported
<br />during calendar year 2024.
<br />
<br />COUNTY OF ALAMEDA
<br />Taxable Retail Sales
<br />Number of Permits and Valuation of Taxable Transactions
<br /> (Dollars in Thousands)
<br />
<br /> Retail Stores Total All Outlets
<br />
<br />
<br />
<br />Number
<br />of Permits
<br />
<br />Taxable
<br />Transactions
<br />
<br />Number
<br />of Permits
<br />
<br />Taxable
<br />Transactions
<br />2021 26,964 $22,602,772 47,565 $37,935,594
<br />2022 27,010 23,910,667 48,059 44,323,669
<br />2023 26,192 23,070,366 46,749 41,390,500
<br />2024 26,239 22,841,009 47,167 39,565,010
<br />2025(1) 26,271 23,442,423 47,789 39,928,872
<br />
<br />(1) Most recent annual data available.
<br />Source: State Department of Tax and Fee Administration.
<br />
<br />Page 193 of 205
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