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ATTACHMENT 1 <br />Page 4 of 6 <br />Category 2: City-Partnered Events <br />City-Partnered Events involve a substantial contribution of City resources in the form of staffing <br />or other significant support. The following requirements apply: <br />• Events must be no more than one time per year. <br />• Events must be open to the public and free of charge. <br />• Events must follow all City-required procedures and gain all required approvals no later <br />than 6 months prior to the event date. <br />Category 3: City-Assisted Events <br />City-Assisted Events are those events that receive direct City support for actual costs, in the <br />form of discounts for designated classes of user groups, as outlined in the City’s Master Fee <br />Schedule, Section V. B., Police Department Special Permits. Events must follow all City- <br />required procedures and gain all required approvals no later than 90 days prior to the event <br />date. <br />For both City-Partnered and City-Assisted Events: organizers must collaborate with City staff on <br />event operations, logistics, audience, marketing, purpose, and adherence to approved proposal. <br />• The City must be acknowledged on all marketing materials as a supporting organization. <br />• The City may promote the event on City platforms at its discretion. <br />6. COMMUNITY BENEFIT EVALUATION CRITERIA <br />Applications will be evaluated on the degree to which the proposed event demonstrates <br />community benefit. Staff will assess the following criteria: <br />Criterion Description <br />Community <br />Benefit <br />The estimated number of Pleasanton residents served and the event's <br />reach across different age groups, zip codes, and demographics. <br />Negative <br />Impact <br />The event’s community benefit will be weighed against negative impacts <br />to other community stakeholders (i.e., traffic congestion, road closures, <br />property access, noise). <br />Equity & <br />Accessibility <br />Extent to which the event includes free or reduced-cost access, ADA <br />accommodations, multilingual outreach, and programming for <br />underserved or vulnerable populations. <br />Alignment with <br />City Priorities <br />Degree to which the event supports adopted City Council goals, strategic <br />priorities, or departmental service objectives. <br />Organizational <br />Capacity <br />Demonstrated ability of the organization to plan, execute, and evaluate a <br />successful event, including fiscal accountability. <br />Page 102 of 318