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2026 PLEASANTON BICYCLE AND PEDESTRIAN MASTER PLAN | 37 <br />EXISTING CONDITIONS AND NETWORK EVALUATION <br />Trip Potential <br />The Trip Potential analysis identified areas in Pleasanton with the greatest potential for walking and bicycling trips and where active <br />transportation investments could provide the greatest systemwide benefit. The analysis evaluated a range of factors that influence <br />walking and bicycling demand, including where people live and work, access to transit and key destinations, school locations, neigh- <br />borhood characteristics, and the likelihood of short trips that could shift to active modes. The factors considered in the Trip Potential <br />Analysis are listed in Table 1. <br />In contrast to bicycle or pedestrian counts, which only show existing activity and may be biased to where comfortable facilities al - <br />ready exist, the trip potential analysis reveals latent demand. <br />Table 1: Trip Potential Factors <br />1 OpenStreetMap provides crowdsourced geographic data that often exceeds the detail of governmental sources in urban areas. <br />2 Replica is an activity-based travel demand model that uses big data sources to calculate multimodal travel activity. <br />FACTOR DESCRIPTION DATA SOURCE <br />Population Where people live, measured as population density US Census ACS 5-Year Estimates, 2019- <br />2023 <br />Jobs Where people work, measured as employment density.US Census Longitudinal Employer Housing <br />Dynamics, 2022 <br />Urban Form Where the built environment encourages more walking and <br />bicycling, based on street grid density.Toole Design-generated data <br />Transit Where transit stop density is highest. Rail stations are counted <br />twice, and bus stations are counted once. <br />Caltrans; BART Stations (2021); ACE <br />Stations (2021) <br />Destinations <br />Where daily destinations are located, including parks, gro- <br />cery stores, libraries, and other popular locations as identified <br />during public engagement. <br />City of Pleasanton; Open Street Map ; Public <br />engagement, 2025 <br />Education Where K-12 schools are located.City of Pleasanton <br />Mobility Where short trips under two miles (i.e., can be converted to <br />walking or bicycling) are most likely.Replica , Spring 2025 <br />As shown in Figure 5, the highest walking and bicycling trip potential exists in downtown Pleasanton and extends outward along corri- <br />dors such as Santa Rita Road and West Las Positas Boulevard, with additional high-opportunity areas near BART stations and schools.