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<br /> <br />Table of Contents <br /> <br />Introd uction ...... .................. ................... ..... ............. ............. ....................... .................. 1 <br />The Economic Development Planning Process .......................................... ......1 <br /> <br />Purpose of Report ................................................................ ..................................... 1 <br /> <br />Summary of Findings................................................................ ....................................3 <br /> <br />Overview of Pleasanton's Economic Development....................................................4 <br /> <br />Demographic Trends ................................................................ .................................... 5 <br />Population and Household Growth ..................................................... ......................5 <br />Household Size and Composition ..... ... ......................................................................5 <br />Tenure.. ....... .................................................. ....................................... .....................5 <br />Age Distribution ................... .................................. ................................... .........7 <br />Household Income ................................................................ ....................................7 <br />Educational Attainment ...... ....... ....... ........... ..... ................................. .. .................... 9 <br />Occupations and Unemployment........... .................................................................. 11 <br />Ratio of Jobs to Employed Residents................................................................ ...... 13 <br />Commuting and Place of Work ................................................................................14 <br />Household Income by Commuting and Place of Work............................................. 16 <br />Future Growth.................. ....................................................................................... 16 <br />Implications of Demographic Trends ................................................................ .......19 <br /> <br />Economic Base Analysis................................ ............................................................ 20 <br /> <br />Methodology............................................................................................................ 20 <br />Historic and Current Jobs ....................... ................................................................. 21 <br />Fiscal Vitality .................. .............. ................................... ................. ..................... 25 <br />Existing Real Estate Market Conditions ....................................................................28 <br /> <br />Residential Market Overview .................. ................................................................. 28 <br />Office and Industrial Market Overview ............................................... ................. ..... 33 <br />Retail Market Overview....................... ................ ........ ......... ................ ...... ...... ... ....36 <br />Lodging Market Overview....... ............. .................................................................... 38 <br /> <br />Unique Features of Pleasanton's Economy..............................................................40 <br /> <br />Location and Transportation. ........................................................... ... ................... 40 <br />Higher Educational and Research Facilities ............................................................40 <br />Alameda County Fairgrounds. .......... ... .................................................................... 41 <br /> <br />Downtown Pleasanton......................................... .................................... .......... ......41 <br />Agriculturel Wine Industry................... ............. .......................................... .......... ... 42 <br />Appendix A: Key Informant Interviews................................................................ ......43 <br />Appendix B: Supplemental Data ................................................................................ 44 <br />