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Retail Market Overview One of Pleasanton's most visible and important economic sectors is retail trade. Employing over 6,900 workers in 2004, retail trade in Pleasanton was the largest employment category in the City, with over 12 percent of all jobs. There are several ways to analyze the retail sector in Pleasanton. including overall trends in taxable sales, per capita trends in taxable sales, and changes by store type from year to year. Taxable Sales Trends Table B-10 presents taxable retail sales trends in Pleasanton between 1999 and 2003, on an inflation adjusted basis. The data. including the most recent available published data for a full year of sales (2001), are adjusted to track real growth (or decline) in sales without the impact of inflation. As shown, during this period, which covers an economic boom and bust period, inflation-adjusted taxable retail sales declined in Pleasanton, from $1.3 billion to $1.2 billion between 2000 and 2003. Despite an overall decline of 12 percent between 1999 and 2003, some categories increased substantially over the period, including Apparel Stores (just over 25 percent) and the Automotive Group (over 16 percent). Table B-11 shows taxable trends measured on a per capita basis. Per capita taxable retail sales dropped 12.3 percent over the period from 1999 to 2003. from $21,164 to $18.554 (with the highest per capita sales in 2000 at $22,358). Taxable Sales in Comparison Cities Pleasanton's per capita taxable retail sales for 2003 were also compared to several other local retail centers in California for the same year (see Table B-12). This comparison highlights the City's strong retail position. Total retail sales in Pleasanton in 2003 were $18,330 per capita, exceeding per capita sales in neighboring communities such as Livermore ($19,541). San Ramon -= ($13,844), and Danville ($8,123). Pleasanton's sales in 2003 were almost twice the level as the State overall ($12,891 per capita). Walnut Creek, a regional retail center, had slightly higher per capita sales. at $25.286. Only Dublin surpassed Pleasanton significantly. with $33,123 retail sales per capita. Per Capita Retail Sales (Innallon Adjusted) == - .__:~ $'~.OOO -------- Slo.ooo .= - . ,= - = = r= - ;:.r;,;,;.,;...] However. when examined on a category by category basis, the data reveals that Pleasanton substantially outdistanced Dublin in several key categories. Pleasanton's per capita apparel store taxable sales, for instance, at $1 ,595, far exceeded Dublin's figure ($1,091). General Pleasanton Economic Development Background Report RNAL - January 2006 36