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<br />Table 19: City of Pleasanton TOT Revenue <br /> TOT Revenue Total # Rooms Occupancy ~ <br />1999 $3,220,465 1,657 70% $105 <br />2000 $3,623,523 1,792 74% $95 <br />2001 $3.977.561 1.792 72% $110 <br />2002 $2,971,145 1,831 60% $93 <br />2003 $2,765,718 1,830 62% $84 <br />2004 $2,528,156 1,826 61% $69 <br />2005 $2,798,870 1,829 67% $85 <br />Percent Change: <br />(1999~005) -13% 10% -5% -20% <br />(2001 ~005) -30% 2% -7% .23% <br /> <br />Sources: City of Pleasanton, 2005; Bay Area Economics, 2005. <br /> <br />For Pleasanton, total TOT revenue in fiscal year 2005 was almost $2.8 million based on an <br />average daily rate (ADR) of $85 and an average occupancy of 67 percent (see Table 19). <br /> <br />TOT revenue represents 3.6 percent of projected fiscal year 2005 revenues. As indicated by <br />the above assessment, the hotel segment of Pleasanton's economy has experienced <br />substantial decline. With the shift in ownership of one of the largest hotel customers <br />(PeopleSoft), it will be important to explore economic development strategies that expand <br />other visitor and hotel segments to reinforce this sector of the economy. Though TOT tax is <br />dwarfed by property and sales tax as a revenue source it is a revenue stream the City can <br />enhance through promotion of tourism and business. <br /> <br />Pleasanton Economic Development Background Report <br />FINAL - January 2006 <br /> <br />39 <br />