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<br />ATTACHMENT 16 <br /> <br />3800 West Chapman Avenue' Orange, CA 92868 <br />(714 )940-3500 <br /> <br />November 22, 2006 <br /> <br />Mr. Marion Pavan <br />Associate Planner <br />City of Pleasanton <br />P.O. Box 520 <br />Pleasanton, CA 94566 <br /> <br />RE: If Store #629 Closes (Home Depot's Existing Location) <br /> <br />Dear Marion: <br /> <br />You have asked us to conduct an analysis/sludy showing hO\\ much additional business, <br />and therefore traffic trips, would transfer to a store at Stanley and Bernal in the event the <br />existing store on Johnson Drive were to close. It is important to point out that there are <br />nine years remaining on the Johnson Drive lease and, additionally, Lowe's is planning a <br />store in Dublin near the intersection of Dublin Boulevard and Tassajara Road. As such, <br />to close the existing location would not only leave us with a nine year liability, more <br />importantly, we would be giving up a large portion of the market to our competitor. That <br />said, the following is our trip estimate, broken down by days of the week. <br /> <br />Given that the volume shift to the new store would be $12.1 million ($32.6 up to $44.7) <br />and an average transaction of $60.00 over a 52 week year, the weekly traffic would <br />increase by 3,878 trips. Our estimate breakdown of these trips by day of the week is as <br />follows: <br /> <br />Monday through Friday: 465 trips per day <br />Saturday and Sunday: 776 trips per day <br /> <br />This sales transfer study does not take into account any customers who might choose to <br />shop at a new Lowe's in Dublin instead of driving across Pleasanton, so it is likely these <br />figures would be lower. <br /> <br />USA <br />W <br /> <br />Proud Spon!tOr <br />