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MARKETING MATERIALS USED BY OTHER ORGANIZATIONS <br /> <br /> Marketing materials were collected from 12 economic <br />development organizations. These included San Francisco, <br />Sacramento, Modesto, San Jose, Santa Maria, Santa Ana, and <br />others. <br /> <br />Audience <br /> <br /> Generally, the materials addressed two markets: local <br />supporters and those considering moving their business to the <br />area. Newsletters and annual reports reminded those funding the <br />organization of its benefits and results. Meetings or events <br />also encouraged networking amongst members. Letters listing <br />recent inquiries were also sent out to members as possible leads. <br /> <br /> The majority of marketing materials are targeted at <br />businesses and developers considering the area. <br /> <br />Types of Materials <br /> <br /> The materials designed by other economic development <br /> <br />agencies for potential users take many forms: <br /> * logo, stationary <br /> <br /> * basic to fancy brochures <br /> <br /> , profile of the community (climate, transportation, <br /> <br /> education, population, utilities, taxes, etc.) <br /> <br /> * business directory (contracts, agencies, <br /> <br /> 2 <br /> <br /> <br />